VANMOOF
The Hype Launch
----------
VanMoof asked us to collaborate with them again for the release of their new S5 and A5 bikes.
Nine years in the making with refined features, new frames and the latest unique VanMoof tech the new S5 and A5 bikes give for seamless cruising through cities and setting the standards for e-bikes worldwide.
We were tasked with creating hype films and a launch product film to be presented at their online live launch.
For the hype films we focused on the clean design and features of the bike using light, mist and shadowing to manipulate and hint at the bikes giving the viewer a glimpse of the frames,
wheels and features.
The launch film included snippets of the hype film plus visuals of the complete product
giving a full over view of the bike.
Lovely process
Client: Vanmoof
Production Company: Builders Club
Producer: Lauren Egen
Art Directors: Mike Lamont, Natalie Liu, The Dink
Design/Animation: Akshay Depala, Georg Fasswald, Xenia Rybalchenko,
Artur Zhamaletdinov, Eugenia Kas, Dylan Da Silva
Production Company: Builders Club
Producer: Lauren Egen
Art Directors: Mike Lamont, Natalie Liu, The Dink
Design/Animation: Akshay Depala, Georg Fasswald, Xenia Rybalchenko,
Artur Zhamaletdinov, Eugenia Kas, Dylan Da Silva
